You are now entering Ad Space, a realm of commercials, brought before us so we might examine how they work, and discuss why we both love and hate them so. So it is written …
The Product:
It’s Slinky!
The Promotion:
The Pitch:
Everyone wants a Slinky! You want to get a Slinky!
Gonna be a short analysis this week. This is really a pretty simple ad – it’s just showing the various ways people can play with a Slinky, while playing a jingle about how great Slinkies are. That’s it.
That the ad proved to be such a great success is due to how catchy the jingle is, but “catchiness” is something that … well, if I was a music major, maybe I could break down what makes some songs catchy and others not. But I ain’t a music major, so all I have to say is:
Enjoy having this song stuck in your head for the next few hours!
