For me, it was all about the Star Wars:

http://rebelscum.com/2018-San-Diego-Comic-Con/2018-san-diego-comic-con-hasbro-star-wars-panel-reveal-images/

I’m really digging the cheapo cardboard Solo environments.  I know my five year old son would get a lot of play value out of that kind of thing.  And the Ezra and Choper Black Series figures almost make me wish I collected that line.

Anyway, what stuff are you excited about from the SDCC product extravaganza?