PETA Gets its Priorities Straight by Asking for Vegan Ninja Turtles

PETA–probably the world’s only household name organization which is often greeted with a collective groan from people–is doing their part once again to make the world a better place, this time by launching a campaign to have the Teenage Mutant Ninja Turtles make a switch to vegan pizza.

Now, you might be wondering why they aren’t spending their time instead doing things like encouraging pet adoption or perhaps making more room in their shelters so they don’t do massive killings of animals. But how could that be more important than ensuring that goofy cartoon turtles “make a lot of cows very happy”? After all, PETA is for the “ethical treatment” of our four-legged friends, and euthanizing critters if perfectly okay so long as no one is eating them afterwards.

To be fair, there is some reasoning to the open letter to Nickelodeon written by the charity, with the logic being that it will encourage kids to try vegan pizza for themselves once they see the Ninja Turtles chowing down on it. For those who don’t know, Nick is launching another Teenage Mutant Ninja Turtles reboot later this year, and the buzz is that it will have a “different tone” than other versions (and almost certainly won’t be as violent or as scary as the 2012 series). On the other hand, PETA almost certainly knows this won’t have any impact one way or another on the new show, which may be exactly what they’re doing it.

Then again, the Turtles have had food items removed from their franchise before, so maybe PETA is onto something here after all. Or maybe they’ll simply do another nudity campaign. Time will tell.

Rise of the Teenage Mutant Ninja Turtles comes to Nickelodeon this fall.