1984’s Supergirl was, of course, a massive bomb. And like most superhero flops, it has managed to assemble a cult following in the four decades since its release. Some even view the film as an allegory for coming to terms with your sexuality (was that intentional? Probably not, but I could be wrong, as I’m by no means an expert on this flick). Others enjoy it for Faye Dunaway being absolutely ridiculous as the evil witch who…yes, this is a movie with an evil witch. Why wouldn’t it be? And many just like it because Helen Slater is pretty.
Supergirl 1984, just like Superman III and to a lesser extent Superman II, has plenty of what people would go on to refer to as “Marvel humor” over the years. There sure is a lot of stupid stuff in this movie. And one of the most gloriously stupid moments comes when Kara is forced to change into Supergirl while inside a Popeye’s ladies room to save the day. This was not a cheap film to make, and a lot of its budget went into constructing a Popeye’s replica for an action sequence, and really, that’s pretty funny. Like I’m not someone who hates product placement in cinema. Superman battling inside of an IHOP for like thirty seconds doesn’t make me mad in any way.

But Supergirl 1984 takes its marketing tie-in a step further by basically stopping the plot to have a commercial for delicious Popeye’s buttermilk biscuits, which Jimmy Olson (who is in this movie, but not much) refers to as a “new menu item.” Then something dumb happens, but I can’t remember what. I think the Faye Dunaway witch takes over the mind of a guy Kara likes or something. I don’t know. Some movies, like Million Dollar Baby, stay with you forever after just a single viewing. Others, like Supergirl, you can watch like six times and not be able to describe the plot of. I can’t even recall if it was Faye Dunaway who turned into a fucking dragon for the climax or if she just had a pet one.
Anyway, here is one of the hilarious promo photos for Supergirl which were really, at the end of the day, promo photos for Popeye’s. I have no idea if these were ever officially used in any actual advertising, or if some dude who represented Popeye’s was like “hey, can we get Helen to stand in front of the Popeye’s? We all know she loves that chicken! At one of our 500 stores nationwide!”

Unsurprisingly, the new movie is distancing itself from the failure of the 1984 outing by having Supergirl instead shill out for KFC. Love that chicken tonight, y’all!

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