You have to be extremely careful these days if you don’t wish to become the Main Character on the internet. It’s certainly not advisable to allow yourself to be vox popped on the street late at night when you’ve imbibed alcohol by some awful YouTube “personalities”.

Starting on June 11th 2024, Haliey Welch’s advice on improving intimacy in bed will be studied in years to come as the quintessential Main Character run of our time. Welch went from having no social media presence to hosting a podcast, selling her own merchandise, and ultimately parlayed her fame into being paid $125,000 to promote a crypto rugpull through $HAWK tokens (a memecoin that was valued at a total market capitalisation of $490 million when it launched in December 2024, dropped in value 95% overnight, and at the time of writing, worth precisely $0.00003279 each).

I’m not entirely sure if Talk Tuah has been officially cancelled. It seems Welch’s YouTube channel now posts intermittent videos of her… doing things?

If you wish to hear a very thorough, intelligent and thoughtful series of podcasts on the Hawk Tuah phenomenon, I heartily recommend Jamie Loftus’ 16th Minute of Fame that delves into the person behind the meme and the ins and outs of the memecoin scandal she found herself embroiled in.

Take care of yourselves and have a great day, Avocado!