Superman, easily the most hyped-up movie of the summer, has finally landed. Did it fly up, up, and away? Yes. How high did it fly? Well…
Our number one film, of course, Superman, which soared to the top with a currently estimated $122 million. That’s according to Warner Bros. Other sources have it slightly more mighty at $124 million. Now, let’s start by saying a $122 million (or $124 million) opening is nothing to super-sneeze at. And while this is a win for what is hoping to be the start of a new mega-franchise for DC Studios, there are a couple of asterixis here. For starters, you’re going to read a lot of headlines elsewhere saying that Superman scored the best opening weekend ever for a solo outing staring the caped crusader. That’s…a bit misleading.
The big comparison for success here, fairly or not, is 2013’s Man of Steel, which overcame the kryptonite left behind from Superman Returns to soar to a $116 million premiere…but that number doesn’t include its Thursday night previews, which amounted to an additional $12 million. Yes, yes, it was a different era in terms of how this stuff is counted, but if we’re playing by “today’s rules,” then Man of Steel is our 4-day victor with $128 million (unless Superman ends up flying further once actuals come in). I guess this is nitpicky, but the simple truth is Warner Bros. wanted this to be bigger. It doesn’t help that tracking a month ago ahead this opening to $135 million on the lower end of expectations and to as much as $185 million on the higher end. Should we ever trust tracking? You tell me.
Again, $122 million is an extremely healthy, no one should be behaving as though this is box office doomsday, and I’m not trying to do that. But those worldwide numbers are where things get…concerning, as Superman flew below Jurassic World: Rebirth in many territories. Did Warner Bros. make a mistake by underestimating the staying power for the dinosaur franchise? Was it an even bigger misstep to sandwich Supes between Jurassic World and The Fantastic Four? Time will tell. Next year, the DCU continues with Supergirl. That might be the real test for this new cinematic universe.
In their weekend box office report, Deadline discusses how Superman always faced an uphill battle following the lukewarm reception to its teaser trailer last December. And…I’m sorry, from where I’m standing, that couldn’t be further from the truth. I can’t think of a recent trailer that generated a more overwhelmingly positive response from fans (for what it’s worth, they also falsely claim the Guardians of the Galaxy Vol. 2 trailer kept Peter’s father a secret, when he was the big reveal at the end). Everything seemed to be working in Superman’s favor. If it didn’t, then those tracking numbers wouldn’t have been so overly optimistic.
All that being said, if we take this at face value for now and assume Superman has a bright future going forward–and I’m really hoping it does–Warner Bros. is continuing to have a fantastic year. The summer alone has brought them Superman, Final Destination, and F1, while the studio absolutely ruled over April with the one-two punch of A Minecraft Movie and Sinners. If you’re David Zaslav right now, I guess it pays to be evil.
Other positive news for Superman: it beat the openings of both Captain America: Brave New World and Thunderbolts*, which does it give it bragging rights over Marvel, at least until The Fantastic Four opens.
Anyway, the top ten, via The Numbers


You must be logged in to post a comment.