On the release date of the third instalment of the British (not) Zombie franchise 28 Years Later, let us flashback to the halcyon days of 2007 when publicity stunts could be regarded as fun frivolities and not depressing commentaries on the state of both politics and societal responses to global pandemics.

In April of that year, to promote 28 Weeks Later, a “biohazard” warning symbol was projected onto Dover’s white cliffs 28 days before the film’s debut, and another onto the side of the Houses of Parliament in London.

Enough with the biting social commentary, guys!

Speaking of the sequel, I wonder if we’ll find out exactly what happened to Harold Perrineau, Imogen Poots and her annoying kid brother when they landed in France?