You are now entering Ad Space, a realm of commercials, brought before us so we might examine how they work, and discuss why we both love and hate them so. So it is written …

 

The Product:
Chips Ahoy cookies

 

The Promotions:

 

The Pitch:
Eat Chips Ahoy cookies and become a superhero just like Cookie Man!
Disclaimer: Eating Chips Ahoy cookies will not turn you into a superhero just like Cookie Man.

 

Thought I’d treat you all to some of the weird ass stuff television graced us with back in the 60’s.

The premise of these commercials isn’t so absurd: just doing a riff on superhero stories, but where the hero is themed around the product you’re selling. Pretty standard stuff.

But the bizarre designs for the monsters that Cookie Man fights, looking like things out of The Powerpuff Girls only in live-action and about thirty years early – and the fact they just appear out of nowhere – gives the whole thing a very out-there feeling.

And I gotta give special attention to the Cookie Man vs. The Moonster ad. Not only does it open with ordinary guy Morton Meek already on the Moon, with no explanation, but when Morton meets the Moon Monster … well, I think the idea is that Morton is tickling it under the chin. But since the thing’s whole body is one giant head, the chin area and the crotch area are one and the same. So, maybe the Moonster’s aggression was kinda justified.