Zaks! Like Legos. Only flat squares and triangles! The commercials showed kids building giant moving figures. But I didn’t have enough Zaks. The only solution was to buy more Zaks!

Snap the pieces together. It’s as easy as that.
Now you’ve learned the knack to start bending and shaping
your creations with your Zaks.
Z-z-z-Zaks!

Zaks debuted in Canada in 1987 and came to the United States in 1988. Lego countered by releasing commercials about “Zack the Lego Maniac.” Then, one day, Zaks disappeared. As swiftly as they’d arrived. Why? Only Zack knows.