Ad Space – The Children Are Our Future

You are now entering Ad Space, a realm of commercials, brought before us so we might examine how they work, and discuss why we both love and hate them so. So it is written …

The Product:
Monster.com

The Promotion:

The Pitch:
Find the job you wanted as a child – professional candy taster and dinosaur farmer!

Last week I spotlighted an ad where kids said stuff that sounded more unsettling than the admakers probably intended. So I thought I’d follow it up with an ad that intentionally has kids saying stuff that sounds very off coming from the mouths of babes.

On its own, this is a funny and effective commercial: highlighting the dissatisfactions many people have with their jobs, suggesting that Monster.com can help them find a better career path, but with enough absurdity that it doesn’t feel “too real” or come off like an attack.

But what made me know I had to feature it here? Because it’s the basis for this video, made to air at the ADDY Awards, where some marketing folks just let it all out: