You are now entering Ad Space, a realm of commercials, brought before us so we might examine how they work, and discuss why we both love and hate them so. So it is written …

The Product:
Schweppe’s Tonic Water

The Promotions:

The Pitch:
We’re bound to get it right one of these days.

I want to dedicate this Ad Space to that wonderful Avocadoite Simon DelMonte. Last week, when we covered a rather bizarre Australian Public Service Announcement, some of the discussion turned to how PSAs from Britain and its Commonwealth could go surprisingly hardcore, and Simon DelMonte was good enough to post an example of such an ad:

Not only was that a fun watch on its own, but watching a genuine PSA starring John Cleese got the YouTube algorithm to recommend me a fake PSA starring John Cleese:

And from there, it was only natural I’d be recommended the rest of the commercials Cleese did for Schweppe’s, leading me to the hilarious, thoroughly meta compilation posted above.

So let’s all raise a glass of Schweppe’s to our good friend Simon DelMonte, for making this Ad Space possible!