It’s a tricky situation. People say they want original films but they often turn their noses up at them at the box office, discovering them later on streaming after hearing some good word of mouth. So the studios lean into the familiar with sequels and reboots, which is a crapshoot in and of itself. Such is the case this weekend as two new sequels underperform and another falls apart even more spectacularly.
Men in Black International took the top spot at $28.5 million which is more than half of what the previous films opened with. It didn’t generate a lot of positive word of mouth with a “B” CinemaScore and it played a bit more male and older as well. The film did do a bit better overseas with $73 million in the 36 markets it opened in, which the $110 million production really does need to have happen at this point.
Also new this weekend was the latest Shaft installment which was tracking toward a $15 million debut but landed at $8.3 million. It did score an “A” CinemaScore at least and played a bit more female but skewed heavily older. It’s not expected that this’ll do well at this point, however, and its budget is unlisted.
With Dark Phoenix opening last weekend to poor reviews and the weakest box office, its second weekend dropped to just $9 million – a whopping 72% off its debut. The only film that fell faster in its second weekend was Fifty Shades of Grey. It did add a bit of coin during the week to bring its domestic take to $51 million while also adding in $152 million overseas so far.
Don’t forget to check out the Box Office Oracle for this weekend as well!
Next weekend has a lot of things opening with Toy Story 4 in 4,400 screens expected to bring in bucketloads of cash. Lionsgate has Anna opening in 2,150 screens for some action counterprogramming while United Artists is bringing out Child’s Play in 2,500 screens. Neon has a wide release with Wild Rose hitting. On the limited side, Vertical has Burn Your Maps, Ammo Content as Round of Your Life, Blue Fox has Swinging Safari, and Magnolia has a documentary with Toni Morrison: The Pieces I Am.