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Seinfeld, Season Eight, Episode Thirteen, “The Comeback”

George gets zinged at work and constructs a situation where he can zing the guy back. Elaine has a whirlwind romance with a video store clerk based on his movie recommendations. Jerry buys a tennis racket from a guy who, it turns out, isn’t good at tennis. Kramer becomes preoccupied with the possibility of falling into a coma.

Written by: Gregg Kavet & Andy Robin
Directed by: David Owen Trainor

Here we are, an all-timer of an episode. The eponymous plotline was actually conceived of by regular writer Peter Mehlman, who had been trying to get it into the show for years and rightly so – it’s almost pure George Costanza. It’s a tiny, very common social situation; everybody gets zinged at one time or another, and everybody ends up thinking up comebacks afterwards that they wished they’d said, but only George “Adjacent To Refuse” Costanza would think to try and recreate the conditions of the zing to get his one-liner back in. The smug way he starts swallowing down shrimp is another great entry in the volume of Jason Alexander’s Comedically Smug Acting, gleefully offering people shrimp and trying to set up the line. What’s funny is that this is a rare case of the show stretching out a plot; there’s really only three necessary scenes – George gets zinged, George thinks of a new zing, George goes back and gets zinged again.

The writers have the canny idea to throw in both the complication of Reilly leaving the company and the scenes of the gang trying to fix up George’s zing; the former is a simple way of making George look even more monomaniacally dedicated (i.e. stupid) than he already did, and the latter is a satire of the writer’s room approach; something typical to television, especially now, but only recently had come into effect for Seinfeld. What really amuses me is that the audience gives actual applause – not laughter, but applause – for George’s rant, which makes me suspect that the instincts towards a singular creative vision is something people feel down to their bones. This also brings me back to George’s anxiety; as a writer, I know his pain of having a great line and no context for it, but I also know you eventually find a place for it. After all, that’s what Larry David did.

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