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Seinfeld, Season Six, Episode One, “The Chaperone”

Jerry tries dating a Miss America pageant contestant, only for Kramer to end up taking over the relationship as he manages her. George convinces the Yankees to switch their uniforms from polyester to cotton. Elaine begins her new job as assistant to an eccentric rich man.

Written by: Larry David and Bill Masters & Bob Shaw
Directed by: Andy Ackerman

One of my favourite things about Seinfeld is how it evolves organically. One thing I find frustrating about a lot of media from the past decade is how overly-schematic it can be; it feels like it’s lifting a bit, but for a long while there, it felt like every movie and TV show might as well have held up a sign saying “this is the bit where the plot will kick into gear” or “this is the bit where the character Develops” or whatever, which feels like a product of metacomedy and self-awareness becoming so popular. Seinfeld has no interest in that kind of thing, but it’s also not interested in maintaining a status quo, simply allowing the characters to go wherever they want to go, and if there are points, they emerge on their own.

That’s relevant here in how we can see George as a success is just as ludicrous and funny as George as a failure. Right from his first scene, he’s riding the high of successfully working for the Yankees; nobody does comedic smugness as brilliantly as Jason Alexander, and we see him milking a position of power for all its worth. What I love about George – and what makes him great as a comedic portrait of a petty, banal man – is that he cares far more about having an effect on the world than on what that effect is. What makes him funny is that he’s opportunistic without actually having a clear, specific goal – he leaps at the first opportunity to provide an Idea without really thinking that idea through.

I find this pretty typical of people. One thing that always struck me as funny about AI supporters is that they claim these programs can give writers and artists the basic idea, when any halfway competent writer or artist knows that the idea is actually the easiest part; it’s the daily grind of churning out a story, essay, or drawing into something readable that’s hard. You can see something like this effect in how George simply could have asked why they wear polyester and do a little more diligence here.

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